Increase Hotel Bookings by up to 5 Times, Decrease The Cost-Per-Acquisition Dramatically, Boost Overall Hotel Revenue.
4.0 ★ | (6 ratings) | 56 students | Author:Alex Vasileiadis
Course Duration:
19 sections • 364 lectures • 9h 44m total length
Description:
Do You Want to Become an Expert in Hotel Marketing?If so, then you are in the right place, as this is the most extensive course on hotel marketing available online. It’s also the only certification course that will help you gain 360-degree knowledge of hotel marketing. Indeed, by the end of this course, you will have learnt almost all latest marketing tactics for successfully acquiring direct and indirect bookings, as well as promoting other hotel facilities such as restaurants, bars, spa, gym and event spaces.What You Will LearnAt the beginning of this course, I will introduce you to hotel marketing. More specifically, you will learn:What hotel marketing is;The current challenges in the hotel industry;How to overcome all those challenges;The benefits of increasing direct bookings;The benefits of increasing exposure on OTAs;The benefits of promoting hotel facilities;Following those, you learn how to make your website a conversion machine by optimizing your landing page, homepage, and booking engine pages. In addition to those, you will learn how to generate more revenue per stay through the official hotel website. So, I will take you through several digital marketing ideas for pushing more people into the conversion funnel:42 Landing Page Optimization Tactics10 Homepage Optimization Tactics45 Booking Engine Optimization TacticsNext, I will take you through several hotel promotion ideas for acquiring up to 5 times more direct bookings at a really low cost-per-acquisition, through the official website of your hotel property. More specifically, I will take you through:31 Email Marketing Tactics27 Search Engine Optimization Tactics44 Paid Search Advertising Tactics29 Programmatic Advertising Tactics10 Metasearch Advertising Tactics32 Social Media Tactics7 Native Advertising Tactics13 Inbound Marketing Tactics8 Conversion Rate Optimization Tactics7 Reputation Management Tactics5 Other Tactics For Acquiring Direct BookingsThen, you will learn how to double your indirect bookings by optimizing your OTA listings, as well as running advertising campaigns on OTA websites. Those tactics will definitely help you outperform your direct competitors. In addition to those, you will learn how to successfully promote other hotel facilities, so that you could boost the overall revenue performance of your hotel business. So, I will take you through:10 Tactics For Acquiring More Indirect Bookings12 Tactics For Promoting Hotel Facilities (F&B, Wellness & Fitness Facilities, Event Spaces)Who Is This Course For?This course has no pre-requisites. So, it is suitable for anyone wanting to gain comprehensive knowledge of hotel marketing, whether they have no experience in the field or have been working in this industry for many years. This course will take you from the very basics to the more advanced aspects of hotel marketing. Therefore, it is ideal for:Directors of Sales & MarketingVice PresidentsChief Marketing OfficersHotel Marketing ManagersHotel Marketing ExecutivesDigital Marketing ProfessionalsAgencies Offering Marketing Services To HotelsConsultants Offering Marketing Services To HotelsProfessionals with Traditional Marketing BackgroundSales ManagersSales Executives
Requirements:
#No Prerequisites
#Suitable for Everybody
What you’ll learn:
#Tactics For Increasing Direct Bookings
#Tactics For Increasing Indirect Bookings
#Tactics For Promoting F&B Facilities
#Tactics For Promoting Fitness & Wellness Facilities
#Tactics For Promoting Meeting & Event Facilities
#Landing Page Optimisation Tactics
#Booking Engine Optimisation Tactics
#Metasearch Advertising Tactics
#Email Marketing Tactics
#Reputation Management Tactics
#Conversion Rate Optimisation Tactics
#Programmatic Advertising Tactics
#Search Engine Optimisation Tactics
#Paid Search Advertising Tactics
#Native Advertising Tactics
#Social Media Advertising Tactics
#Inbound Marketing Tactics
Who this course is for:
#Directors of Marketing & Sales#Hotel Marketing Managers#Hotel Vice Presidents#Hotel Marketing Specialists#Hotel Owners#Hotel Managers#Hotel Marketers#Hotel Marketing Consultants#Digital Marketing Professionals
Source:
/user/alexiosvasileiadis/
https://rentry.org/2iuPKBfaRC6Pw2HZs47gDc
350+ Hotel Marketing Tactics – Recover From This Crisis Now Updated 8-2022.part1.rar [2 GB]
https://appdrive.info/file/qvqFYj7AjqPgwlDCwtKy350+ Hotel Marketing Tactics – Recover From This Crisis Now Updated 8-2022.part2.rar [662.61 MB]
https://appdrive.info/file/pybYvXqIwLSTlvm90XkN
